Get ready to ditch those stiff suits and uncomfortable dresses on Wednesday, April 30th because the day is all about embracing the casual and cool vibes of denim. Whether you’re rocking your favorite pair of jeans, a denim jacket, or even some trendy overalls, it’s time to celebrate this versatile fabric in style.

Date: Wednesday, April 30th, 2025 

Rome, Italy – 1999

A driving instructor, convicted of raping his 18-year-old student 7 years prior, appeals his conviction. His defense … her jeans were so tight that she would have had to assist in removing them. His conviction was overturned! Yep, you read right. The court argued that the victim must have helped the assailant remove them, implying consent. Outrageous, right? The Italian High Court released a statement that became known as the ‘jeans alibi”.

Thankfully, people weren’t having it. Enraged by the verdict, the women of the Italian Parliament showed up to work on the steps of the Supreme Court the next day, wearing denim. Fast forward to today, and Denim Day has become a global movement. It’s all about raising awareness of sexual assault, debunking harmful myths, protesting against victim-blaming and supporting survivors.

How can you participate?

It’s for individuals and companies and it’s simple! Just throw on your favorite denim pieces and spread the word! Share your denim-clad selfies on social media using #DenimDay and #StopSexualViolence.

You can also strike up conversations about consent, respect, and ending sexual violence.

And if you’re feeling extra motivated, consider donating to the WCJ to help us support survivors of sexual violence. Every little helps – so $5 to wear your jeans to work is a great start!

But Denim Day isn’t just about what you wear – it’s about standing up for what’s right and making a difference in the world.

So, let’s rock our denim with pride on the 26th anniversary of Denim Day, raise our voices against injustice, and work towards a future where everyone feels safe and respected. 

Breaking News

City Hall is the place to be at 10:00 am for our impactful rally to celebrate the 26th anniversary of Denim Day on 4/30/25

This is an unmissable opportunity to stand with survivors. Rock your denim and help us be heard!

Denim Day is WEDNESDAY, APRIL 30, 2025


Download an Action Kit Below

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