Denim Day isn’t just about what you wear – it’s about standing up for what’s right and making a difference in the world.
So, let’s rock our denim with pride on the 26th anniversary of Denim Day, raise our voices against injustice, and work towards a future where everyone feels safe and respected.
Get ready to ditch those stiff suits and uncomfortable dresses on Wednesday, April 30th because the day is all about embracing the casual and cool vibes of denim. Whether you’re rocking your favorite pair of jeans, a denim jacket, or even some trendy overalls, it’s time to celebrate this versatile fabric in style.
DENIM DAY 2025
Date: Wednesday, April 30th Location: All over the world, but our focus will be in Duval, Baker and Nassau Counties.
Denim Day is a WoldWide campaign that educates people about sexual violence. Wear denim and support survivors, create awareness to stop sexual violence, and challenge misconceptions about sexual assault.
ABOUT DENIM DAY
Denim Day is inspired by a ruling in Italy where a rape conviction was overturned, and women in the Italian Parliament wore jeans in protest.
A driving instructor, convicted of raping his 18 year old student 7 years prior, appeals his conviction. His defense … her jeans were so tight that she would have had to assist in removing them. His conviction was overturned! The Italian High Court released a statement that became known as the ‘jeans alibi”.
Thankfully, people weren’t having it. Enraged by the verdict, the women of the Italian Parliament showed up to work on the steps of the Supreme Court the next day, wearing denim. Fast forward to today, and Denim Day has become a global movement. It’s all about raising awareness of sexual assault, debunking harmful myths, and supporting survivors.
HOW CAN YOU PARTICIPATE
It’s for individuals, organizations and companies – and it’s simple! Just throw on your favorite denim pieces and spread the word! Share your denim-clad selfies on social media using #DenimDay and #StopSexualViolence.
You can also strike up conversations about consent, respect, and ending sexual violence.
Please consider donating to the WCJ to help support survivors of sexual violence. Every little helps – so $5 to wear your jeans to work is a great start!
